We are looking for a hands-on Marketing Specialist to join our growing team in Athens and play a key role in planning and executing marketing initiatives that drive brand awareness, lead generation and business growth. This role is ideal for a professional who combines creativity with strong analytical thinking and enjoys working in a fast-paced, collaborative environment.
Responsibilities:
- Contribute to the developement and execution of marketing plans aligned with business goals and target audiences
- Identify market trends, competitor activity and growth opportunities to support strategic decision-making
- Plan, execute and optimize multi-channel campaigns across digital, social media and email
- Develop clear and engaging messaging tailored to different customer segments
- Manage and optimize campaigns across key digital channels (social media, SEO, SEM, PPC)Monitor campaign performance and continuously improve results through data-driven decisions
- Conduct market research and analyze customer behaviour to enhance engagement and campaign effectiveness
- Track KPIs and prepare regular performance reports with actionable insights for future optimization
Requirements:
- Bachelor’s degree in Marketing, Business, Communications or a related field (Master’s degree is a plus)
- Proven experience in a Marketing Specialist / Marketing Executive or similar role
- Solid understanding of digital marketing channels and performance marketing principles
- Experience with analytics and reporting tools (e.g. Google Analytics, ad platforms, CRM tools)
- Excellent written and verbal communication skills
- Strong analytical thinking and ability to collaborate across teams
- Self-motivated, proactive and results-driven mindset
Benefits:
- Competitive compensation and benefits package
- A collaborative and inclusive work environment
- Opportunities for professional development and career growth