Digital Marketing Specialist

About Us

Autounion Group is a leading mobility and car rental organization operating in more than 40 countries worldwide. As we continue to expand our presence and strengthen our digital footprint, we are looking for a talented and results-driven Digital Marketing Specialist to join our team.

The Role

We are seeking an experienced Digital Marketing Specialist who can help strengthen our digital presence and support marketing initiatives across multiple markets. The ideal candidate combines strong analytical skills with creativity and has a proven track record of delivering measurable results through digital channels.

Key Responsibilities

• Manage and optimize Google Ads campaigns to drive qualified traffic and business growth.
• Monitor campaign performance and optimize key metrics, including ROAS, CPA, CPC, CTR, and conversion rates.
• Support digital marketing activities across various markets and brands within the group.
• Analyze website and campaign performance using Google Analytics, Google Tag Manager, and other reporting tools.
• Conduct keyword research, competitor analysis, and market research.
• Collaborate with internal teams and external partners to develop and execute effective digital marketing initiatives.
• Prepare regular performance reports and provide actionable insights.
• Stay up to date with industry trends, emerging technologies, and digital marketing best practices.

Requirements

• Minimum 3 years of experience in Digital Marketing.
• Strong hands-on experience with Google Ads (Search, Display, Performance Max, and Remarketing).
• Experience with Google Analytics and Google Tag Manager.
• Strong analytical and reporting skills.
• Excellent command of the English language, both written and spoken.
• Ability to manage multiple projects and priorities simultaneously.

Bonus Points For

• Google Ads certifications.
• Experience managing campaigns across multiple countries, languages, or markets.
• Experience in the travel, tourism, mobility, automotive, or car rental sectors.
• Knowledge of SEO tools such as SEMrush, Ahrefs, or similar platforms.
• Experience with Meta Ads, LinkedIn Ads, or other paid advertising platforms.
• Familiarity with marketing automation, CRM systems, and email marketing.
• Experience with conversion rate optimization (CRO) and A/B testing.
• Basic knowledge of HTML, landing page optimization, or web analytics implementation.

What We Offer

• The opportunity to join a leading mobility group operating in more than 40 countries.
• A key role with real impact on the company's digital growth and customer acquisition strategy.
• Exposure to international markets and diverse business environments.
• The opportunity to take ownership of digital marketing initiatives and contribute directly to the company's growth.
• A collaborative, friendly, and entrepreneurial work environment.
• Opportunities for professional development, training, and certifications.
• Modern tools and resources to help you succeed in your role.
• Competitive salary package based on experience and qualifications.
• Performance-based bonus opportunities.
• Long-term career growth within a dynamic and expanding international organization.
• If you are passionate about digital marketing, data-driven decision making, and creating measurable business impact, we would love to hear from you.