Marketing Specialist

We are seeking a creative and data-driven Marketing Specialist to support the growth of our bakery retail chain.

The ideal candidate will strengthen brand presence, drive in-store traffic, increase customer loyalty, and support new product launches and general promotions, across multiple outlets through effective local, and in-store marketing initiatives.

Key Responsibilities

Stores Marketing Strategy & Planning

• Develop Stores marketing plan aligned with overall marketing and sales objectives
• Define promotional calendars, mechanics, and in-store activation plans
• Support new store openings and new product launches
• Collaborate with operations and store managers to align marketing with in-store execution

In-Store Promotions & Execution

• Implement marketing campaigns, promotions, and offers inside stores
• Ensure correct placement of posters, menu boards, shelf talkers, and promotional signage
• Coordinate product launches and seasonal campaigns at store level
• Support tasting activities, sampling, and in-store activations

Marketing Analytics & Reporting

• Conduct in-depth sales analysis (turnover, sales volume per SKU / category/ outlet/ customer, as well as analyze customer behaviour
• Track key KPIs such as footfall, conversion rate, basket size, and frequency
• Prepare regular dashboards and performance reports for management

Market and Competitor Analysis:

• Perform ongoing market research and  competition mapping per area of activity
• customer segmentation as well as competitor analysis to identify market trends
• consumer preferences, and competitive positioning, providing actionable insights to the sales, product and teams
• Participating in new product/range proposals and pricing policies.

Visual Merchandising

• Maintain appealing product presentation for bread, pastries, cakes, and take-away items
• Ensure display standards are followed consistently across all outlets
• Work with store teams to refresh displays based on time of day and 

• Bachelor's degree in Marketing, Business Administration, Communications or Related Field
• 2-4 years of proven experience in a marketing role
• Solid understanding of marketing princioples, brand management and campaign execution
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies 
• Ability to manage multiple projects meet deadlines and work effectively 
• Strong collaboration skills
• Detailed oriented mindset with high standards for quality and brand consistency

• Competitive Salary Package based on qualifications and performance
• Private health insurance plan
• Team oriented culture with strong collaboration and knowledge sharing
• Modern and supportive working environment