Marketing Campaigns Specialist

ICAP Executive Search & Selection is one of the premium consultancies and part of ICAP People & Employment Solutions, the largest HR Services Provider in Greece and Cyprus. With more than 50 years of experience, we specialize in assessing and recruiting Senior to Middle Level Executives across all sectors.

ICAP Executive Search & Selection, on behalf of a well-established and market-leading organization with a strong international presence in the retail sector, is seeking a skilled and motivated professional. Renowned for its innovation, employee-centric approach and industry leadership, this company offers a dynamic and growth-oriented environment for professionals eager to make a meaningful impact. The position is based in Thessaloniki.

Marketing Campaigns Specialist– Ref. 6075/MCS/ESS/GR

Job Profile

This role involves designing and executing integrated marketing campaigns that reach millions of consumers nationwide. The ideal candidate combines creative thinking, strong organizational skills, and a strategic mindset - driving impactful campaigns from concept to delivery.

Responsibilities

• Plan, manage, and evaluate ATL, BTL, and digital marketing campaigns aligned with brand strategy and communication goals.
• Coordinate the implementation of promotional activities across multiple channels, including TV, print, social media, and in-store activations.
• Organize and oversee physical, digital (phygital), and experiential events that strengthen brand presence and customer engagement.
• Collaborate closely with advertising agencies, creative teams, and internal stakeholders to ensure all deliverables meet high production standards.
• Safeguard brand consistency and adherence to corporate identity across all communication materials.
• Monitor campaign performance, analyze results, and recommend improvements for future initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communication, or Business Administration.
• Professional experience in marketing or communication roles, ideally involving both ATL and BTL activities.
• Experience in activities across multiple channels is a must
• Excellent command of English.
• Strong communication and storytelling skills, with the ability to translate complex ideas into clear, engaging messages.
• High level of creativity combined with structured thinking and strong organizational skills.
• Detail-oriented, with a problem-solving mindset and the ability to manage multiple projects and tight deadlines.
• Collaborative team player who builds positive relationships with internal and external stakeholders.
• Flexibility and resilience in a fast-paced environment, with readiness to travel and actively support marketing events.

Benefits

• Competitive compensation package based on experience.
• Continuous learning and professional development opportunities.
• Inclusive working environment that values teamwork and creativity.
• Hybrid work model combining office presence and remote work.