Senior PR Account Manager

Human Factor is seeking, on behalf of a client, a leading Public Relations agency with a strong portfolio of clients across Fashion, Beauty, Lifestyle, and Hospitality, a Senior PR Account Manager.

We are looking for an individual to take ownership of a portfolio of high-profile clients within our partners' business clusters (Fashion, Beauty, Lifestyle & Hospitality). This is a senior individual contributor and team collaborator role that requires both strategic vision and hands-on execution. The ideal candidate brings a proven track record in PR, a strong industry network, and the ability to translate communications activity into tangible business impact.

Key Responsibilities

Client & Account Management

• Lead end-to-end account management for a portfolio of fashion, beauty, and lifestyle clients, from strategic planning through execution and performance reporting.
• Serve as the primary senior point of contact for clients, building trusted advisor relationships and ensuring consistently high levels of client satisfaction and retention.
• Develop and present integrated communications strategies with a clear commercial rationale, measurable KPIs, and a strong focus on brand positioning and media impact.

PR Strategy & Execution

• Design and implement comprehensive PR campaigns that elevate brand awareness, drive quality media coverage, and support clients' business objectives.
• Lead media pitching efforts and proactively identify and secure high-value coverage opportunities across print, digital, and broadcast channels.
• Oversee the planning, coordination, and execution of PR events, product seedings, gifting activations, and brand experiences.
• Author and edit press releases, media briefs, influencer briefs, strategic proposals, and performance reports — in both Greek and English. 

Media, Influencer & Stakeholder Relations

• Build and nurture strong, long-term relationships with media representatives, editors, stylists, influencers, and Key Opinion Leaders (KOLs) across the Greek market.
• Lead influencer marketing planning and execution, managing selection, briefing, contracting coordination, and performance evaluation.
• Oversee media planning activities and contribute to content strategy in alignment with client brand guidelines.

New Business & Commercial Development

• Actively participate in new business pitches and the full pitch lifecycle, from brief analysis and ideation through to proposal development and presentation.
• Identify organic growth opportunities within existing accounts and contribute proactively to the agency's commercial pipeline.

Requirements

• 3-4 years of PR agency experience, with a demonstrable focus on fashion, beauty, or lifestyle brands.
• Proven track record of managing multiple accounts and complex, multi-stakeholder projects simultaneously.
• In-depth knowledge of the Greek media and influencer landscape, with an established network of relevant contacts.
• Excellent written and verbal communication skills in both Greek and English; ability to produce strategic-level content independently.
• Strong proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) and presentation tools such as Canva.
• Solid understanding of digital culture, social media dynamics, and the influencer ecosystem.
• Exceptional organisational and prioritisation skills; ability to operate effectively in a fast-paced, high-volume environment.