ICAP Executive Search & Selection part of ICAP Group, the largest Business Services Group in South-Eastern Europe, is among the top premium consultancies in Greece. With more than 40 years of experience, we specialize in assessing and recruiting Senior to Middle level Executives based on our client needs.
ICAP Executive Search, on behalf of its client, a multinational company, leader in the FMCG industry, is looking for an experienced professional for the position of:
Shopper Marketing Specialist (Ref. code: 4799/SMS/ESS/GR)
Main Tasks:
- Build account/channel specific Customer Marketing Plans to deliver category/brand objectives in conjunction with Brand Marketing Plan and Customer Business Plan.
- Manage the rolling activity plan and ensure perfect execution, coordination and evaluation of activities and projects in the customers of responsibility (monitoring flyer numbers, flyer shares, promo prices, focus areas, mix, customized offerings incl. special packs etc.). Improve activities (execution quality and efficiency) via analysis and proposal.
- Have shared responsibility of creating a tailor-made approach to successfully introduce the new launches to the customers (tailor made launch activity plan).
- Develop customer and shopper insights. Translate insights into business building opportunities within specific customers/channels.
- Use and leverage account specific category and shopper insights.
- Evaluate activation, incorporate learnings and develop action plans to improve promo efficiency (maximize sell-out & shares on a profitable way).
- Work with Key Account / Area Managers to ensure excellence in in-store activation and delivery of integrated Customer Business Plan and Customer Marketing Plan.
- Work with the category managers to deliver activation plan efficiency and effectiveness
- Communicate the customer’s marketing and business strategy to the brand teams.
- Develop strong relationships with Customers at marketing and activation level.
- Manage total trade investments and hold the budget for areas of responsibility.
- Consolidate field plans per customer – provide customer-specific promo volume input in S&OP.
- Monitor key competitors and propose specific action plans.