Lili Drogerie is a retail chain in Greece offering a wide range of cosmetics, beauty, home, organic products, maternity and baby products, and dietary supplements. We strive to provide a unique shopping experience for every family member with a focus on innovation and continuous improvement.
We are looking for a Marketing Digital & Campaign Specialist to join our Marketing Department.
Role Purpose
The Marketing Digital & Campaign Specialist supports the planning, coordination and monitoring of digital campaigns and integrated marketing activities across multiple channels. The role works closely with external agencies and internal teams to ensure smooth campaign execution, performance tracking and alignment with company marketing objectives.
The position also supports coordination and monitoring of community management activities across digital platforms, ensuring consistency of brand tone and structured reporting of customer feedback and insights.
The role requires a proactive and structured working style with close follow-up of campaign execution and agency coordination.
Location: Nea Ionia
Department: Marketing
Reports to: Marketing Manager
Key Responsibilities
Digital Campaign Coordination
- Coordinate digital campaigns across Meta, TikTok, Google and other digital platforms in collaboration with external agencies
- Support campaign planning aligned with the marketing calendar
- Monitor campaign execution timelines and deliverables
- Ensure alignment between creative assets and campaign objectives
- Ensure timely follow-up with external partners to maintain campaign execution quality and deadlines
Performance Monitoring & Reporting
- Track campaign KPIs such as traffic, engagement, conversions and reach
- Support preparation of monthly marketing performance reports
- Monitor campaign effectiveness and identify optimization opportunities
- Assist in performance interpretation using GA4 and platform reporting tools
E-shop Marketing Support
- Support digital campaign rollout related to the e-shop
- Coordinate category-based promotional activations
- Assist in monitoring campaign contribution to traffic and conversions
- Collaborate with agencies on conversion-focused campaign execution
CRM & Loyalty Communication Support
- Support implementation of loyalty program communication initiatives
- Coordinate campaign execution across digital touchpoints
- Assist in customer engagement activities supporting database growth
Community Management Coordination
- Coordinate community management activities across social media platforms together with external agencies
- Monitor incoming customer messages and comments and support response alignment when required
- Support handling of Google Reviews and customer feedback across digital touchpoints
- Ensure consistency of brand tone in responses
- Escalate customer issues internally when needed
- Support preparation of community insights reports and identify recurring customer topics and feedback trends
Influencer & Content Coordination
- Support coordination of influencer collaborations together with agencies
- Follow campaign rollout timelines and deliverables
- Assist in aligning influencer content with campaign priorities
Campaign Execution Support
- Support rollout of seasonal marketing campaigns
- Assist in coordination of store opening communication activities
- Ensure alignment between digital and retail campaign communication
Agency Coordination
- Act as daily contact point for selected marketing agencies
- Follow up on campaign deliverables and timelines
- Support briefing preparation and campaign material coordination