You will be working in a fast paced environment and will
be responsible for some of the greatest food supplements and cosmetics
brands campaigns in the Greek Market.
Requirements / Responsibilities:
- Create,
monitor, optimize and measure PPC campaigns in Google Ads, Meta, TikTok
Ads, Affiliates, and any other marketing platform and/or tool the
company is using
- Day-to-day management of all paid media
accounts including bidding, optimization, testing, department inquiries
& requests, seasonal adjustments, and roll-out of new campaigns and
promotions
- Research keywords and potential targeting options
provided through platforms either during the reporting stage or during
customer acquisition efforts
- Develop daily, weekly, monthly, or
custom dated reports based on company's needs and business objectives by
analyzing information from web analytics tools and other platforms
- Provide accurate reports and analysis to company management to demonstrate effective return on advertising spend (RoAS)
- Analyze campaigns performance and propose optimization actions
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion
- Drive demand/increase awareness and harvest the demand, in order to achieve sales target in the most profitable way
- Coordinate with accounting dept. about billing and invoicing issues relevant to digital media campaigns.
- Stay up-to-date on the latest industry trends & best practices and evaluate emerging performance marketing technologies