CRM Marketing Manager (Ref: SR/CMM019)

Sani Resort is a world class holiday destination including five multiple-awarded 5* hotels and a private marina each one with its own unique character. Sani Resort is one of the most popular and luxurious yet intimate resorts in the Mediterranean awarded by guests and leading travel organizations for its excellent hospitality, variety of culinary choices and flawless guest service. A career at Sani Resort means being part of an ever-growing, dynamic team. Every one of our employees plays a vital role in the running of our operations, receiving extensive training and numerous career development opportunities. We cultivate a culture of excellence in which people enjoy working together sharing our passion for creating a unique holiday experience for our guests.

Working at Sani Resort means you are communicative, team player and eager to develop within the Tourism & Hospitality Industry!

Check our open position and apply now: CRM Marketing Manager (Ref: SR/CMM019)

Job Information
Office Location: Thessaloniki/Athens, Greece
Department: Sales & Marketing
Contract: Full Time / Permanent
Position Ref. Code: SR/CMM019

Your main responsibilities

• Manage daily tasks of the digital eco-system CRM and verify that all related procedures, data entry and routines are properly working across all teams
• Work with Loyalty Marketing Manager and R&D Marketing Manager to bring new campaigns and programs to life on the CRM
• Run related scheduled reporting on KPIs to measure campaign and channel effectiveness as well as channel performances aimed to better guest communications and conversations
• Provide analysis for overall Marketing & CRM strategies and objectives
• Conduct post-CRM campaign evaluation, review and provide constructive feedback for the continuous improvement on CRM strategies
• Ensure constant evaluation of CRM for opportunities to improve and meet business objectives, ensuring a ROI-focused approach
• Build and own all email customer journeys, including onboarding, triggered and transaction emails
• Support CRM users by providing coaching and resolve any issue that may occurs to CRM projects
• Develop and execute presentations, analytics and reports of activity in a timely manner
• Ensure stringent data protection policies and procedures are adhered and be responsible of data catching when working with sensitive data
• Establish a data acquisition framework across channels and touchpoints

Your main qualifications/skills

• BSc/MSc in Business or Marketing
• Hands-on experience of managing CRM programs
• Experience of leveraging a complex marketing automation/CRM system and excellent command of Excel
• Good command of Microsoft Dynamics and/or Opera will be considered a plus
• Deep knowledge in customer segmentation and list management
• Creative and empathetic thinker; you care deeply about our guests’ and can build precise targeting as well as delightful, on-brand experiences
• Passion for data-driven marketing and building programs that drive incremental results
• Excellent analytical and quantitative skills
• Experience in lifecycle CVM marketing with knowledge and experience of campaign design and testing
• Able to think both creatively and analytically to deliver compelling campaigns
• Highly customer focused with ability to pull together complex customer journeys to ensure the best experience is delivered to our guests

What we offer

• Competitive remuneration package in a dynamic and highly professional working environment
• Continuous training
• Hospitality benefits when travelling/visiting Sani/Ikos Group resorts (meals, transportation)
• Career development opportunities in one of the world’s top awarded and developing companies