Industrial Marketing Manager

ManpowerGroup Greece on behalf of its client, a multinational Industrial Equipment and Pumping Company, is seeking for a talented Industrial Marketing Manager for the company’s premises in Athens, Greece.
The eligible candidate will oversee all Marketing and Sales activities of the Marketing Department, being part of the Senior Management Team. In addition, he/she will design the strategic direction of Marketing and will work closely with the Country Manager, Finance Manager, Sales and Production Engineers on the business activities needed for the products traded in the Greek market.

Responsibilities:
More specifically, the Industrial Marketing Manager will:
• Create and implement an integrated marketing strategy for the entire business
• Design, implement and execute internal and external marketing communications plans
• Work closely with other departments to Develop Go To Market Strategy
• Set out and monitor entire budget, drop schedule and media plan
• Provide KPI reports for update meetings with Managing Director & Finance Manager
• Coordinate the design and production of all marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners/emails etc
• Copy write and proof all marketing materials in conjunction with Line Managers
• Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure
• Set up media deals with external organizations to ensure maximum exposure at lowest cost to show budget
• Ensure websites are fully up to date with latest information and use new media tools such as social platforms to create new marketing channels
• Participate in weekly/monthly conference calls with mother company

• A Bachelor’s Degree in Mechanical Engineering as well as Master's Degree in Marketing is mandatory
• 2-3 years of experience in a corresponding Marketing Manager position
• Proficient in the use of MS Office, as well as page editing programs (InDesign, DTP etc)
• Thorough understanding of direct marketing initiatives including mail and email marketing
• Database development and growth including segmentation / advanced targeting
• Online marketing experience to include search engine optimization and banner placement
• High level of copywriting and collateral production knowledge
• Excellent verbal and written communication skills in both Greek and English

• Competitive Remuneration Packet
• Health & Life insurance
• Corporate mobile phone & laptop
• The company offers a stable, healthy, supportive and friendly work environment