ICAP Executive Search & Selection is one of the top premium consultancies and part of ICAP, the largest HR Services Provider in Greece. With more than 45 years of experience, we specialize in assessing and recruiting Senior to Middle Level Executives based on our client needs.
ICAP Executive Search & Selection, on behalf of its client, a Greek leading company in the entertainment industry, is looking for an experienced Brand Manager.
Brand Manager (Ref. code 4922/BM/ESS/GR)
Main Responsibilities:- Design brand strategy and marketing plan based on company goals, consumer and market insights
- Execute and monitor the annual brand marketing plan and mix and implement specific brand activities of a specific category
- Responsible for the execution of media and digital plan, measuring effectiveness and development of creative assets
- Develop and optimize packaging design based on the brand strategy
- Identify and evaluate new business based on a thorough analysis of marketplace, competition, category performance
- Full P&L responsibility for the assigned brand