Senior Digital Marketing Manager (Ref: SIH/SDMM022)

Who do you want to become?

Are you our Future Leader? Are you ready to realize your potential? Are you searching for a real purpose and not “just another job”?

At the Sani/Ikos Group we take hospitality very seriously. As we expand with new Resort openings on an almost annual basis, our core purpose remains the same; encouraging guests to experience the Μagic of togetherness as the World’s Leading Family & Beach ResortTM.

Whether you’re looking for a strong career path in the hospitality industry, to learn new skills that will set you apart from the competition or to develop meaningful relationships and grow personally and professionally, our safe, strong, and sustainable environment might just be the perfect place for you.

Senior Digital Marketing Manager (Ref: SIH/SDMM022)

Job Information

Office Location: Halkidiki, Greece

Department: Sales & Marketing

Contract: Full Time / Permanent

Your main responsibilities

• Create, manage and supervise Google Ads campaigns and Social Media campaigns across all channels
• Create, manage and supervise the Media Plan & budgeting
• Measure, refine & report performance of all digital marketing campaigns against ROI goals
• Collaborate with Marketing and e-commerce teams to develop digital plans that support objectives
• Develop processes, best practices that will help elevate campaigns’ reach to the next level
• Supervise the implementation of referral and other promotional campaigns across channels
• Be up to date with the latest trends to be identifying target audiences and devise digital campaigns that engage, inform and motivate
• Follow and apply international best practices
• Monitor and examine the paid competition
• Monitor analysis of performance onsite per traffic channel and customer segment
• Constantly be auditing the full customer journey and substantiate proposals for improvement
• Make suggestions on overall performance improvement.
• Lead google ads and SEO efforts
• Improve and secure the tracking and communication processes between channels, reporting tools and google tools
• Ensure the quality and accuracy of all deliverables

• Proven experience of minimum 5 years as a Digital Marketing Manager or in a similar position
• Solid track-record of leading and managing SEO/SEM and display advertising campaigns
• Degree/Diploma in Marketing
• Familiar with Google Tag Manager and Javascript
• Familiar with automations, events & tracking scripts
• Data-driven and proven ability to analyze data for insights through Google Analytics
• Data analysis via various platforms for specialized report creation such as Google Data Studio, Power BI
• Fluency in English and in Greek
• Copywriting skills and media assets insights
• Google Ads Certification would be a plus

What to expect from us

• Becoming a member of an organization that cares about its people, the environment and the local communities.
• Have room to grow and develop via numerous opportunities for learning, professional development and career advancement.
• Certainly not “just another job”, but a place where people connect for life, and the work that they do means so much to both guests and colleagues alike.
• Job safety and security in a continuously expanding and dynamic organization.
• Competitive remuneration package with insurance and a number of work provisions.