Digital Marketer is responsible for covering all the marketing needs of the company (corporate image management, promotion and development of products and services, market research, website management). In addition, he/she is responsible for organizing marketing campaigns, updating the digital presence of the company on social networks, developing and designing the company’s website and designing the corporate strategy in the field of digital marketing.
Main Duties and Responsibilities• Manages corporate websites and blogs
• Manages digital marketing campaigns
• Provides the company with KPIs
• Evaluates sites positioning on search engines and performs all the necessary actions to improve site’s tracking (SEO)
• Researches competitors’ operations
• Manages the company’s digital presence on social networks
• Optimizes digital content of corporate websites and social networks with appropriate keywords
• Keeps record of digital (stream, flows) on the company’s websites and analyses costumer searches
• Checks and corrects the content posted on the company’s websites, social media in terms of spelling, syntax (editing), content
• Monitors new trends in digital marketing
• Organizes campaigns or other activities for the digital promotion of the company
• Understands the company's operations by identifying any possible gaps on its functions and suggests actions for implementation and development
• Makes suggestions on how the company could gain competitive advantage