Customer & Marketing Insights Analyst

Adecco HR is the global leader in HR services, certified in Greece with ISO 9001:2015 in the field of search and selection services and temporary placement. Adecco is currently seeking, on behalf of its client, a multinational company operating in the digital and consulting sector, for a dynamic professional to cover the following position:

Customer & Marketing Insights Analyst

Job Description

• Analyze end-to-end customer journeys and identify opportunities for conversion, retention, and operational optimization

• Identify friction points and performance gaps across customer funnels and propose improvement actions

• Translate customer and business data into actionable insights to enhance customer experience and commercial performance

• Monitor and analyze key performance indicators such as CPA, CTR, conversion rate, and funnel efficiency

• Provide recommendations for campaign optimization, media performance, and budget allocation

• Support cross-functional teams with data-driven insights to improve acquisition quality and marketing effectiveness

• Manage and structure datasets to produce recurring and ad-hoc reports with high accuracy and consistency

• Develop and maintain dashboards (Power BI, Looker Studio, Tableau) to monitor performance and customer behavior

• Support A/B testing initiatives and analyze results to optimize user journeys and conversion performance

• Set up KPI monitoring mechanisms and alerts to proactively identify performance deviations

• Support forecasting and scenario analysis to enable data-driven decision-making

• Contribute to business presentations and strategic planning through structured analysis and performance insights

Candidate Profile

• University Degree in Business, Marketing, Informatics, or a related field

• At least two (2) years of experience in Customer Experience, Business Analysis, or Performance Marketing roles

• Experience in digital environments such as fintech, e-commerce, or fast-paced organizations will be considered an asset

• Strong proficiency in Excel and/or Google Sheets

• Hands-on experience with reporting and dashboarding tools such as Power BI, Looker Studio, or Tableau

• Good understanding of digital marketing KPIs (CPA, CTR, conversion rates, ROAS) and funnel analysis

• Familiarity with tools such as GA4, Meta Ads, and Google Ads will be considered an asset

• Understanding of AI-driven marketing capabilities and modern SEO practices will be considered an asset

• Strong analytical and problem-solving skills with attention to detail

• Commercial mindset with the ability to connect data insights to business value

• Excellent communication skills and ability to present insights to non-technical stakeholders

• Competitive remuneration package

• Fixed-term contract

• Friendly and challenging working environment

• Opportunities for further development

After the screening of the CVs, we will contact the candidates who meet the profile’s requirements to arrange an interview.

For more job openings please visit our website www.adecco.gr and register your CV in our database to be eligible for current or future job openings. It is highly recommended to use Google Chrome when registering your CV in the Adecco database.

All applications are considered as strictly confidential.