About Us:
We are a long-standing company with a rich, more than 100-year-old history of excellence in manufacturing, listed on the Athens Stock Exchange. For over 100 years, we have built a reputation for quality and innovation, serving a diverse range of industrial sectors. With a global footprint, we export our products to more than 40 countries, maintaining strong relationships with clients worldwide. We pride ourselves on fostering a culture of innovation, collaboration, and continuous growth. As we continue to expand and evolve in the competitive global market, we are looking for a strategic leader to join our team and drive our marketing efforts forward.
Position Overview:
We are seeking a dynamic and visionary Marketing Director to lead our global marketing initiatives. In this role, you will develop and execute comprehensive marketing strategies that align with our business objectives and drive growth. You will work closely with cross-functional teams, including Sales, Product Development, and Operations, to ensure our brand's message is compelling, consistent, and resonates with our target audiences.
Key Responsibilities:
- Brand Management: Elevate our brand across all channels, ensuring a strong and consistent brand identity that reinforces our market leadership
- Digital Marketing: Lead the transformation of our digital presence, including SEO, SEM, social media, content marketing, and analytics, to drive online engagement and lead generation
- Market Research & Analysis: Conduct market research to identify trends, competitive landscape, and customer needs, using insights to inform marketing strategies and product development
- Team Leadership: Manage, mentor, and inspire a high-performing marketing team, fostering a culture of innovation, collaboration, and professional development
- Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI
- Partnerships & Collaboration: Collaborate with external partners, agencies, and vendors to enhance marketing initiatives and achieve business objectives
- Performance Metrics: Establish and monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives, making data-driven decisions to optimize results