ICAP EMPLOYMENT SOLUTIONS, on behalf of its client, a leading electricity provider, is seeking for a campaihn management administrator.
Primary Duties and Responsibilities
- Create and manage new CRM campaigns
- Assign leads to external sales channels, Internal Call Center, and stores through CRM and Excel
- Collaborate with the IT department to ensure the proper import of lists into the CRM
- Monitor available digital and CRM leads, ensuring adequate stock in a timely manner
- Provide guidelines to external sales channels for the execution of new projects/campaigns
- Analyze campaign performance and prepare detailed reports, offering essential data to support decision-making or recommend adjustments during or after campaign execution, in line with the company’s strategies and priorities
- Work collaboratively with Sales Channel TLs, SPVs, and Heads to ensure the smooth execution of campaigns
- Manage marketing materials, such as scripts, email templates, etc., to support relevant stakeholders
- Handle social media messages (related to sales topics) daily and assign them to the Internal Call Center
- Manage the Internal Call Center mailbox efficiently
- Cooperate with Sales Back Office agents to ensure the effective handling of Internal Call Center requests
- Assign callbacks to Internal Call Center agents
- Export churn data from the CRM and assign it to Internal Call Center agents