Metropolitan College, the leading College in Greece and member of Metropolitan-AKMI Educational Group, the largest private educational Group in Greece, in the context of its continuous development is seeking to further expand its Marketing Department, with an experienced:
Brand Manager
Role Accountabilities
- Contributes to the development of the annual Marketing Plan, in accordance to company objectives
- Constantly looks for external communication opportunities that target to the enhancement of Brand Awareness and Equity
- Utilizes data-driven insights to assess market campaign effectiveness and optimize performance
- Develops and maintains a detailed programming calendar and project schedule for all external activities
- Participates in the evaluation of digital initiatives (owned & paid media)
- Explores opportunities for B2B collaborations
- Uses Communications effectively to complement and achieve synergies with the Media Plan, evaluates and enhances its contribution
- Collaborates with key stakeholders (Sales and Faculty experts) to ensure strategic goals are met
- Monitors market developments and oversees consumer research using available tools
- Collaborates with creative/production teams to produce marketing materials, according to brand guidelines
- Works with existing and new suppliers to obtain best possible value
- Prepares evaluation/performance reports for each activity, signaling areas for improvement
- Monitors closely the External Marketing budget and ensures the delivery of the yearly commitment
Qualifications:
- At least 5 years of experience in Brand/Product Management (and/or Account Management)
- Master’s Degree in Marketing/Economics/Business Administration will be considered an asset
- Proven experience in successful brand development
- Strong knowledge and understanding of current trends in digital media/So.Me including paid platforms and offline media operations
- Previous experience on CRM utilities will be considered a plus.
- Business acumen and strategic thinking
- Customer-centric mentality
- Agility and problem-solving skills
What we offer
- Competitive compensation package
- A professional career in a highly cooperative business environment with exceptional working facilities
- Opportunity to explore, deep dive and make a difference into the amazing world of Higher Education
- Continuing training & professional development opportunities
All candidacies will be treated with confidentiality and professionalism.