Job brief
We are seeking a talented and experienced Database Marketing Executive to spearhead our marketing strategies.
As the Database Marketing Executive, you will be responsible for planning, executing, and optimizing end-to-end marketing campaigns. This includes managing email-Whats app – Viber - Telegram databases, crafting engaging newsletters, and leveraging web technologies to drive sales growth.
Your innovative ideas and deep understanding of customer engagement will be instrumental in promoting our brand, delivering valuable updates to our customers, and ensuring strong customer relationships.
If you are passionate about Database Marketing and have a proven track record of success, we invite you to join our team and contribute to our company’s continued growth and success.
Responsibilities
- Identify target audience and grow our database list, by designing lead magnets and implement them on our marketing mix.
- Design using diagramming tools (visio or other) and implement direct database marketing campaigns.
- Perform database hygiene/cleaning technics to ensure high reputation of our IPs and email servers.
- Proofread emails for clarity, grammar and spelling.
- Ensure mobile-friendly database templates.
- Write newsletters including all company updates.
- Upgrade our email templates using graphics, personalization and advanced features.
- Build automations and flows for customer journeys, to nurture client with the proper content and messages.
- Analyze campaign performance and suggest improvements. Understanding of A/B testing is a must.
- Generate reports on sales revenue generated from email marketing efforts.• Ensure emails follow the financial industry policies, compliance guidelines and best practices.
Requirements and skills
- Proven work experience as a Database marketing executive or Digital marketing specialist.
- Hands on experience with HTML, CSS and content management systems.
- Proficiency in marketing automation technology.
- Familiarity with analytical and database tools.
- Excellent written communication and copywriting skills.
- Strong project management skills.
- An ability to work under tight deadlines.
- BSc degree in Marketing or relevant field.
- Languages: Excellent oral and written skills in English and any additional language will be considered as a plus.
- Based in Athens, Greece.
- Attractive Package.
CV’s in English Only.