Digital Marketing & Content Manager (Across Group Brands)

Abros Group is seeking a dynamic, hands-on Digital Marketing & Content Manager to oversee the online presence and digital marketing activities of all our brands.

In this role, you will be responsible for the holistic digital marketing strategy, day-to-day social media content, and coordination of performance marketing campaigns (through external agencies). We are looking for a “jack of all trades” marketer who thrives in a fast-paced environment, is eager to learn, and can manage multiple brands and projects at once.

Key Responsibilities:

• Develop and execute digital marketing strategies across all group brands, ensuring alignment with brand positioning and business goals.
• Manage and create content for social media platforms (Instagram, Facebook, TikTok, LinkedIn) – posting, community management, and engagement.
• Coordinate content creation needs (briefing photographers, videographers, designers, etc.).
• Liaise and manage external agencies for paid ads & SEO – monitor results, brief campaigns, evaluate reports, propose optimizations.
• Manage WordPress websites – basic content updates, blogs, landing pages.
• Oversee email marketing campaigns and CRM initiatives.
• Monitor, report, and analyze key performance metrics across all channels.
• Stay up to date with trends, tools, and best practices in digital marketing and hospitality/retail content.

• ​3+ years of experience in a similar role.
• Proven experience in social media management, content creation briefing, and coordination with creative teams.
• Experience working with external agencies for performance marketing, without necessarily executing paid campaigns hands-on.
• Basic WordPress knowledge – able to manage and update content.
• Strong project management skills, attention to detail, and ability to handle multiple projects simultaneously.
• Creative mindset and a passion for storytelling, content, and trends.
• Fluency in Greek and English.

• Opportunity to work across diverse, vibrant lifestyle, hospitality, and retail brands.
• A creative and entrepreneurial working environment.
• Room to grow and evolve in a group with ambitious plans for digital growth.
• Office based in Chalandri, Athens (with flexibility when needed).