DKG Development is an investment, design, development, construction and property man-agement company who implements investment projects, from A-to-Z, in Greece. We serve the local and international investment community, be it investors, operators or end users, with innovative solutions in commercial, residential and hospitality real estate projects.
Objective
- Establish organization’s online presence and brand value by promoting the company and its products through the use of videos, photos, infographics and text posts on social media plat-forms.
- Planning and developing social media campaigns
- Crafting compelling content
- Posting content across social media accounts
- Engaging with customers on different channels
- Analyzing running campaigns
- Staying on top of the latest social media trends
Key Responsibilities
- Analyze customer expectations according to past social media activity
- Develop social media campaigns
- Define key performance indicators and KRAs for social media campaigns
- Update social media content across all channels
- Engage with customers and followers
- Use tools such as Buffer, Hootsuite or any other social media marketing tools that you currently use or plan to use
- Monitor campaigns and analyze data obtained
- Track SEO and web traffic metrics
- Establish relationships with social media influencers to develop a strong network
- Develop content or assign tasks to content developers
- Keep an eye on social media trends
- Communicate effectively to all stakeholders, including senior management and con-tent developers
Skills and Qualifications
- Experience as a social media manager or a similar role, ideally in a Real Estate re-lated company.
- 3-5 years’ experience in creating social media strategies
- Knowledge of best practices for social media platforms such as Facebook, Twitter, In-stagram, LinkedIn, Pinterest, TikTok, etc.
- Excellent verbal and written communication skills
- Aptitude for crafting engaging content
- Knowledge of social media analytics tools to measure engagement, conversion rates, and other relevant metrics.
- Understand content strategy, copywriting, and SEO principles.
- Basic knowledge of graphic design for social media is beneficial.
- Strong organizational and multitasking abilities
Preferred Qualifications
- Master’s degree in marketing, digital marketing, internet marketing or related field
- Prior experience as a copywriter
- Prior experience as a content manager