Adecco HR is the global leader in HR services, certified in Greece with ISO 9001:2015 in the field of search and selection services and temporary placement. Adecco is currently seeking, on behalf of its client, a leading company in the Media, Marketing & Digital Performance industry, for a dynamic professional to cover the following position:
Performance Marketing Specialist
Job Description:
- Manage and optimize day-to-day campaigns across Google Ads, Social Media platforms, and other digital advertising channels.
- Develop and execute digital marketing strategies aligned with clients’ business objectives and performance targets.
- Monitor campaign performance, identify optimization opportunities, and ensure achievement of agreed KPIs.
- Communicate regularly with clients to present results, recommendations, and strategic insights.
- Prepare daily, weekly, and monthly performance reports, analyzing key metrics and campaign effectiveness.
- Collaborate with account teams to generate actionable insights and support decision-making through data analysis.
- Conduct audience and market research to better understand consumer behavior, media consumption habits, and targeting opportunities.
- Ensure effective campaign pacing, budget allocation, and timely delivery of accurate performance reporting.
- Support the implementation of best practices across paid search, paid social, and digital media activities.