Area Sales Manager

ICAP Executive Search & Selection is one of the premium consultancies and part of ICAP People & Employment Solutions, the largest HR Services Provider in Greece, Cyprus and Romania. With more than 50 years of experience, we specialize in assessing and recruiting Senior to Middle Level Executives across all sectors.

ICAP Executive Search & Selection, on behalf of its client, a leading FMCG company, is looking for a driven professional for the position of Area Sales Manager. This role is based in Athens.

Area Sales Manager (6325/ASM/ESS/GR)

Role Overview:

The Area Sales Manager will drive sales growth and market share within the assigned area by developing and executing effective sales strategies, managing customer relationships, and identifying new business opportunities. The role focuses on achieving sales and profitability targets, strengthening partnerships with existing customers, acquiring new customers, and ensuring excellent market execution in line with the company’s strategic objectives.

Key Responsibilities:

• Develop and implement sales plans for the assigned area to achieve volume, revenue, and profitability targets in line with the company’s strategic plan.
• Identify new customers, develop existing accounts, and capitalize on opportunities to expand the company’s market presence.
• Manage and strengthen relationships with key customers, distributors, and other relevant stakeholders within the assigned area.
• Monitor market trends, competitor activities, customer needs, and industry developments to identify growth opportunities and maintain a competitive advantage.
• Negotiate commercial terms and agreements, ensuring alignment with company policies and commercial objectives.
• Drive the effective execution of sales and promotional activities, ensuring strong product visibility, distribution, and availability across the assigned area.
• Monitor sales performance, track key performance indicators (KPIs), analyze sales data, prepare forecasts, and report on progress against targets.
• Collaborate closely with internal teams, including Marketing, Trade Marketing, Customer Service, and Supply Chain, to ensure effective customer service and achievement of business objectives.
• Conduct regular customer visits and market assessments to identify business needs, resolve issues, and strengthen commercial partnerships.
• Represent the company at customer meetings, industry events, conferences, and trade shows to enhance brand visibility and develop new business opportunities.

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, Economics, or a related field.
• 5+ years of experience in a similar sales or commercial role, preferably within the  FMCG industry.
• Proven track record of achieving sales targets, developing customer accounts, and driving business growth within an assigned territory.
• Strategic and analytical mindset with a strong results-oriented approach.
• Strong commercial acumen with a solid understanding of sales execution, distribution management, and customer development.
• Excellent communication, negotiation, and presentation skills.
• Ability to influence, engage, and align multiple stakeholders while working effectively across teams.
• Strong ability to build and maintain long-term professional relationships.
• Excellent organizational and planning skills, with the ability to manage priorities and work independently.

In full compliance with the EU Pay Transparency Directive (EU) 2023/970, please note that the applicable salary range defined by our client for this role will be disclosed to candidates by our consulting team within a reasonable timeframe before the interview process begins.