Director of Sales – Anatolia Hospitality

Anatolia Hospitality is looking for an experienced and commercially driven Director of Sales, based in Athens, to lead, coordinate and implement the Group’s overall sales strategy.

This is a key leadership position with responsibility for driving sales across Anatolia Hospitality’s entire hotel portfolio, while also strengthening the Group’s presence in the Athens market ahead of the opening of our new hotel.

What you will do

• Develop and implement the overall sales strategy of Anatolia Hospitality
• Set commercial targets for the Group’s hotels and monitor their performance
• Lead, coordinate and develop the Group’s sales team
• Drive pre-opening sales activity for the new hotel in Athens
• Strengthen Anatolia Hospitality’s presence in the Athens market and develop new commercial partnerships
• Identify new business opportunities across corporate, leisure, MICE and travel trade segments
• Build and maintain strong relationships with key accounts, corporate clients, travel agencies, tour operators and strategic partners
• Negotiate commercial agreements and oversee the contracting process
• Analyse market trends, competitor activity and the commercial performance of each hotel
• Prepare sales forecasts, budgets and regular performance reports
• Collaborate closely with Revenue Management, Marketing, Reservations and Operations to optimise occupancy, ADR and total revenue
• Represent Anatolia Hospitality at sales meetings, exhibitions, networking events and hospitality industry functions
• Ensure a consistent and effective commercial approach across all hotels within the Group
• Travel regularly to the Group’s hotels and destinations

What we are looking for

• Proven experience in a senior hotel sales position, ideally as Director of Sales, Cluster Director of Sales or in a similar leadership role
• Experience in managing the commercial strategy of multiple hotel properties
• Strong knowledge of the Athens hospitality market and an established professional network
• Demonstrated success in developing sales strategies and achieving commercial targets
• Experience across corporate, leisure and MICE segments
• Excellent negotiation, communication and relationship-building skills
• Strong commercial awareness, strategic thinking and a results-oriented mindset
• Proven leadership skills and experience in managing and developing sales teams
• Ability to work autonomously, organise priorities effectively and take ownership
• Excellent command of Greek and English, both written and spoken
• Confidence in using CRM systems, reporting tools and modern sales platforms
• Availability for regular business travel

​What we offer

• A key leadership role with a direct impact on the overall commercial growth of Anatolia Hospitality
• The opportunity to shape the sales strategy of a growing hospitality group
• Active involvement in the commercial preparation and launch of our new hotel in Athens
• A flexible working model during the hotel’s pre-opening period
• A competitive remuneration package with a performance-based bonus
• A modern, people-focused working environment
• Full support and close collaboration with the Group’s management and operational teams
• Continuous professional development and genuine opportunities for growth

If you are ready to lead the commercial growth of Anatolia Hospitality and play a defining role in the Group’s next chapter, we would be delighted to hear from you. Send us your CV and join our journey.