Digital Marketing Specialist

Apifon is a technology company that develops business messaging services. It is headquartered in Greece and maintains offices in Thessaloniki, Athens, Madrid, and Cyprus. Through Apifon platform businesses can grow their audience, create multichannel messaging campaigns, measure their performance and enable marketing automations to increase revenues and improve customer experience. All achieved through multiple communication channels like SMS, RCS, Email, Viber, and other chat apps.

Description of the role

The Digital Marketing Specialist role is to develop strong and innovative strategies to promote the business brand, products, and services.

Key duties and responsibilities

• Allocate marketing budget.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Establish our web presence to boost brand awareness.
• Manage an organization's website and maintain it.
• Optimize content for the website, social media platforms, blogs, press releases and podcasts.
• Developing and managing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.
• Design digital media campaigns aligned with business goals.
• Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
• Measure and report performance of all digital marketing campaigns’ goals (ROI, KPIs and site analytics)
• Stay up to date with digital media developments.
• Solicit editors of targeted publications for editorial opportunities and negotiate programs.
• Create and execute publicity campaigns and press releases.
• Coordinate and organize the development and execution of corporate events.

• Bachelor’s Degree in Marketing, Digital media or relevant field.
• At least 3 years of proven experience in digital marketing within the Telecommunication or Tech industry.
• Ability to prioritize and coordinate multiple projects and competing work demands. Ability to see the “big picture” while managing several small projects.
• Demonstrated background in content management, creative writing, advertising concepting, direct mail, media negotiations, and electronic advertising.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Must be able to manage many moving parts and details at once.
• Familiarity with web design and content management systems
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Experience in setting up and optimizing Google Adwords campaigns
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience using a CMS for web editing and basic web programming a plus.
• Advanced skills in CRM and Microsoft PowerPoint, Excel, and Word; Office 365/Skype;

Soft Skills
• Experience with visual communication principles
• Excellent analytical and project management skills
• An ability to multitask and perform under tight deadlines
• Ability to work independently and be self-motivated.
• Ability to carry out instructions furnished in written or oral form.
• Strong verbal and written communication skill in Greek and English
• Strong analytical skills and data-driven thinking
• Ability to report work orally or in writing to supervisor as required.
• Positive interpersonal skills, including the ability to establish and maintain cooperative, courteous working relationships with others.
• Ability to problem-solve job-related issues.
• Confidentiality
• Superior creative and technical writing skills.
• Team player
• Organizational and time management skills.

• Being part of an inspiring and friendly environment
• An annual amount for training purposes in order to develop your skills and expertise
• A great opportunity to grow and work with the most amazing people in the industry
• Private Health Coverage on a Company’s group program (requires one-year work)