New Life IVF is one of the top Assisted Reproduction Clinics in Greece with very high success rates. Multiple patients from Greece and abroad trust our Clinic, which applies the most up-to-date ARTs. The key to our success is our most valuable asset: our people. Our employees can pursue a professional career in a dynamic, multicultural environment with a purpose: to assist the fulfilment of our patient’s dreams. If you wish to work in a position in which your passion matches our mission, do not hesitate to send us your CV.
We are looking for a person that will serve as our Marketing Specialist. The main purpose of the position is to develop, execute, and monitor marketing programs across a variety of channels.
Responsibilities
- Media Ads: Develops, schedules & optimizes ads across all the main digital channels such as Google Search/Display, Facebook, Instagram, YouTube, Twitter, TikTok & LinkedIn.
- Content Marketing: Schedules, monitors and uploads social media content (Facebook, Instagram, Twitter, TikTok & LinkedIn) according to the monthly content plan proposed by him/her and Management.
- Monitors the execution and optimization of paid search, display/affiliate campaigns and content marketing to boost acquisition, brand awareness, traffic generation, conversion metrics, and relevant KPIs.
- Analyses and compares marketing strategies of international and local competition.
- Monitors international markets and trends to spot growth opportunities for the Clinic.
- Organizes the participation of the Clinic in relevant exhibitions locally and abroad.
- Serves as direct point of contact for performance, insights, and strategy towards company goals for awareness, leads, and sales.
- Reporting: Develops aggregated reports by analysing information from web analytics tools. Provides accurate reports and analysis to company management to demonstrate effective return on advertising spend (RoAS) and Lead Generation.
- Contributes to the Customer base expansion
- Cooperates daily with the management and staff of the Clinic, advertising, media agencies and external collaborators.