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Digital Marketing Manager

Ημ/νία Δημοσίευσης: 14/01/2021
Κατηγορία: Marketing - Διαφήμιση - Επικοινωνία
Απασχόληση: Πλήρης
Πόλη: ΑΘΗΝΑ - ΑΤΤΙΚΗ
Περιοχή: ΧΑΪΔΑΡΙ
Ελάχιστο Απαραίτητο Επίπεδο Σπουδών: Τεχνολογικό Εκπαιδευτικό Ίδρυμα (ΤΕΙ)

Περιγραφή

We are searching for a highly creative Digital Marketing Manager to supervise our paid ads marketing team.

The position is best suited for an individual who has experience in PPC and Paid Social Marketing with especially strong skills in e-commerce acquisition campaigns.

Your duties will include planning, implementing and monitoring our digital marketing campaigns across all platforms.

Our ideal candidate is someone with experience in digital strategy, PPC ads, social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills. Must Have Google Ads experience. Facebook Business Manager experience.

Responsibilities

  • Plan, execute and optimize campaigns on the Google Ads and Facebook Ads and Facebook Business platforms.
  • Create & manage PPC campaigns in Google Ads (Search,Display and Shopping Ads), Facebook, Twitter, LinkedIn and other platforms
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Write the necessary copy for the campaigns and coordinate with the design team for producing the necessary creatives for the Display channels
  • Perform target market and keyword analysis
  • Manage marketing budgets and optimize the campaigns with performance results in mind
  • Analyze the campaigns' performance and conversions on a daily basis
  • Propose and execute A/B split testing scenarios as well as analyze the results
  • Create media & advertising plans according to clients' requirements
  • Execute tests, collect and analyze data, identify trends and insights
  • Perform ongoing keyword discovery, expansion and optimization
  • Generate progress reports 

Απαραίτητα Προσόντα

  • At least 1 year of prior working experience with Google Ads
  • Experience in creating and managing Google Ads & Facebook Ads campaigns
  • Strong analytical skills
  • Detail-oriented with excellent organization and time management skills