Company in the field of retail and wholesale trade is looking for a qualified Digital Marketing Manager, to join and lead our marketing department in Thessaloniki Greece.
The ideal candidate for the position should
- Design, build and maintain our digital marketing plan
- Manage and improve online content, considering SEO and Google Analytics
- Measure ROI and KPIs and prepare budget
- Conduct weekly and monthly reports on sales and web analytics
- Monitor closely the competition
- Brainstorm new and creative growth strategy
- Monitor site performances and propose continuous improvements along key metrics such as traffic, customer acquisition & retention, conversion, order value, returns and cancellations
- Coordinate the weekly and seasonal product upload schedule ensuring that all products are correctly displayed onsite.
- Work effectively with key website 3rd party partnerships
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute, and measure experiments and conversion tests
- Collaborate with agencies and other vendor partners