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Περιγραφή
Responsibilities- Execution and optimization of paid search, display/affiliate campaigns and content marketing to boost acquisition, brand awareness, traffic generation, and conversion metrics.
- Serve as direct point of contact for performance, insights and strategy towards company goals for awareness, leads and sales.
- Media Ads: Develop, schedule & optimize ads across all the main digital channels such as Google Search/Display, Facebook, Instagram, Youtube, Twitter & Linkedin.
- Performance: Demonstrate finely-tuned performance marketing skills including: bid management, keyword research/development, ad copy creation, campaign performance tracking and reporting
- Content Marketing: Develop, schedule and upload social media content (facebook, instagram, twitter & linkedin) according to the monthly content plan proposed by him/her.
- Newsletter: Handle an email campaign platform, design and create campaigns, report according to Newsletter Analytics
- Reporting: Develop aggregated reports by analyzing information from web analytics tools and Data Studio. Provide accurate reports and analysis to company management to demonstrate effective return on advertising spend (RoAS) and Lead Generation.
Απαραίτητα Προσόντα
- 1+ Years of experience in Digital Marketing Campaigns.
- Familiar with Paid Media platforms and programmatic advertising, including Google AdWords, Facebook, LinkedIn and Twitter for paid promotion, targeting, and measurement
- Basic Image Editing
- Attention to detail and quality
- Excellent written and oral communication skills in Greek and English
- Familiar with Microsoft Office, especially Microsoft Excel