BFS GROUP is a BPO in Athens since 2000, with numerous clients and successful projects. We are looking for a
digital marketing specialist, who will work to initiate effective marketing campaigns online and to translate business goals into successful marketing campaigns. More specifically, our team is looking for a skilled individual who can create digital campaigns in platforms like Google and Facebook. A person who is adept at evaluating the needs of the consumer market and understands how and where to acquire information/data about consumer trends and needs. Furthermore, he/she has to be data-driven and focused on results and KPIs.
General Description
The Digital Marketing Specialist is responsible for the development and execution of marketing communications and digital content that support the objectives of our brand. This includes web content, search engine marketing (SEM) and search engine optimization (SEO). This position reports to the EVP Marketing and will be responsible for planning, creating, and executing cost effective digital marketing programs and communications that drive sales and support the customer journey.
Responsibilities:
- Perform day-to-day activities on Google Ads and Facebook accounts.
- Create & manage PPC campaigns in Google Ads (Search, Display & Google Shopping), Facebook, and other platforms.
- Setting goals & KPIs regarding marketing campaigns.
- Utilize A/B testing and other Conversion Rate Optimization methods.
- Suggest Optimization Tips for landing pages.
- Working with data effectively in order to drive actionable insights.
- Be up-to-date on new technologies and trends in your field and share them with others.
- Interacting with internal teams, as well as, sales teams when necessary.
- Track, report, and analyze website analytics.
- Research and implement search engine optimization recommendations.
- Work close with external agencies to ensure SEO/SEM best practices are properly implemented on newly developed sites.