DIGITAL MARKETING MANAGER

We are a womenswear e-shop in Thessaloniki looking for a young Digital Marketing Manager with the role:

- Management of CRM data and development of email strategy

- Oversee the production of creative communications

- Responsible for planning campaigns

- Manage marketing budgets

- Ensuring campaigns are fully optimised

- Drive SEO by developing relationships with bloggers

- Responsible for developing the affiliate strategy

- Preparing for site refreshes or launches by building the navigation

- Managing promotions setup and end-to-end promotions testing

- Optimising on-site search, as well the cross/up-sell products on the site

- Update all legal content, such as copyright, data protection and legislation as necessary

- Bachelor’s degree plus proven digital marketing, public relations and social media marketing experience within a retail/fashion environment.

- Social media and/or Digital marketing agency experience strongly preferred.

- Proven track record of executing social media strategies at a global level and leveraging data driven research/analysis to drive strategic direction, best practices and process improvements.

- Proven ability to manage and develop a team and train staff on social best practices and strategic planning.

- Strong analytical skills including familiarity with web analytics tools.

- Strong strategic thinking, leadership, problem solving abilities and listening skills with excellent attention to detail.

- Excellent oral communications and writing skills (in Greek and English) with extensive experience in all forms of written communication and retail business terminology