ICAP Executive Search & Selection is one of the top premium consultancies and part of ICAP, the largest HR Services Provider in Greece and Cyprus. With more than 45 years of experience, we specialize in assessing and recruiting Senior to Middle Level Executives based on our client needs.
On behalf of a fast growing FMCG company based in Thessaloniki and operating throughout Greece and abroad, we are seeking an executive to fill the following position reporting to the Marketing Director:
Marketing Manager (Ref. 4960/MM/ESS/GR)
Responsibilities:
- Develop creative solutions, and cooperate with peers and agencies to fulfil all market needs, ensure consistency and market relevancy
- Build the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Prepare the communications strategy in cooperation with the Marketing Director
- Plan and oversee all communications and media actions on all channels – through the Marketing team
- Execute the brand strategy and oversee execution of the consumer experience at retail, including in-store environment.
- Assist with product development, pricing and new product launches as well as develop new business opportunities
- Create and manage promotional collateral to establish and maintain product branding
- Manage the budget for advertising and promotional items
- Review with the Marketing Director competitors’ and customers’ insights analysis
- Work on and across brand strategy and cross-functional teams to support initiatives
- Overview new store openings in cooperation with the trade marketing team