RUBEDIA, a successful publishing house with years on the field, is looking for a highly skilled and motivated
Marketing Specialist to join our team.
The ideal candidate will have a strong understanding of digital marketing techniques, with a focus on Facebook Advertising, SEO, and Google Analytics. The Marketing Specialist will be responsible for developing and implementing marketing campaigns that generate new leads and drive sales to our books.
Key Responsibilities:- Develop and execute effective Facebook Advertising campaigns to improve our CPC, CPL, and conversion rates
- Utilize Conversion API to track and analyze campaign performance
- Optimize website and content for search engines to improve organic traffic and search rankings
- Use Google Analytics to track website performance and generate reports
- Understand the power of effective copywriting and create compelling content for various platforms and campaigns
- Collaborate with design and content teams to create visually appealing and engaging materials
- Provide suggestions to our email campaigns
- Create and publish specific social media posts
- Continuously monitor and analyze industry trends and adjust strategies accordingly