International e-Business company, a well-established and highly successful based in Thessaloniki, Greece, seeks, Digital Marketing Manager.
Key Responsibilities
- Lead performance advertising strategy and implementation including campaign development, consistent optimization, and content creation
- Develop and manage digital advertising campaigns that support both top and bottom of the funnel
- Work cross-functionally with internal and external partners to align digital campaigns to overarching marketing objectives
- Lead strategic planning and tactical execution, test and vet digital partners, build, manage and optimize campaigns, develop, analyze and communicate performance reports
- Work cross-functionally with internal and external partners to align digital campaigns to overarching marketing objectives
- Develop and manage digital advertising campaigns that support both top and bottom of the funnel
- Providing administrative support to the marketing department
- Compiling and distributing financial and statistical information such as budget spreadsheets
- Assisting with the production of marketing material and literature
- Coordination and organization of production for the implementation of digital marketing plans
- Participation in formulating monitoring and implementation of the marketing plan of online actions