The successful candidate will be accountable for:
• Planning and executing performance marketing strategy through all digital advertising channels of Greek Yellow Pages accounts (Facebook, Google ads, LinkedIn etc.)
• Optimizing performance daily by doing all the required changes to maximize traffic and lead generation KPIs
• Working with the creative team to develop new designs and ads strategy
• Assisting Inbound Marketing Leader in driving strategy and recommendations based on data analysis to optimize channel performance
• Managing, organizing and presenting Web Analytics data
• Conducting weekly and monthly analysis across all channels to identify trends in performance and optimization suggestions
• Monitoring closely the competition (locally and beyond) to identify opportunities for improvement
• Staying up-to-date on the latest industry trends & best practices and evaluating emerging technologies in SEM