Trading Company in Thessaloniki, is looking for a Digital Marketing Manager.
Job Description:
- Devise and drive the annual marketing calendar, overseeing the design and delivery of all marketing collateral and communications campaigns
- Manage annual marketing budget
- Plan and execute effective e-mail marketing campaigns to support overarching brand and sales objectives
- Leverage tools, process and data to measure and manage campaign effectiveness/ROI using data to optimize efforts and influence decision making going forward
- Manage the Team on marketing and website tasks
- Develop and maintain relationships with media, bloggers and key influencers Identify opportunities for cross-promotions
- Act as point of contact for media inquiries about our company and products
- Write press releases, quotes, copy and promotional material as needed
- Plan and execute special events
- Direct social media strategy to increase brand engagement and awareness, client retention, site traffic, and online sales
- Create and apply content calendar, moderating posts and engagement with the goal of real time optimization
- Manage all content creation required for social media posts (photos, videos, copy)
- Direct publishing of social media content that reflects the brand voice across all channels with an emphasis on Instagram and Facebook
- Use analytics tools to analyze, report and optimize social media efforts