Digital Optimization Manager

Digital Ecosystems offers data-driven marketing solutions providing services to businesses worldwide, where digital marketing is a key revenue driver and an integral part of their business strategy. We are acting as the digital arm of the clients marketing team in order to design and implement for them technology-enabled 360o performance marketing strategies.

The candidate will be assigned to strategize and optimize PPC campaigns, (AdWords, Facebook and Display) for large accounts, while mastering all technologies that Digital Ecosystems is representing or using.

Location: Athens, Maroussi

Responsibilities
• Handle day to day activities for existing clients. Google AdWords, Facebook/ Instagram, Youtube and Display advertising etc.
• Daily monitoring of budget, analytics and sales performance
• Implement cross-channel performance marketing strategy to increase conversions for client’s account while improving ROI and ROAS.
• Weekly/Monthly reports for clients.
• Set up goals and KPIs.
• Identify appropriate technical methods to track and evaluate KPIs.
• Leverage technology-driven layers of analysis to create conversion-oriented strategies.
• Monitor closely competition and market landscape to identify opportunities.
• Evaluate ad landing pages and ad copies and make suggestions to improve ad relevance.
• Perform keyword research and optimization to increase account performance.
• Setup and manage effective and advanced remarketing lists and/or dynamic remarketing.
• Handle the daily communication with the client once ready.
• Participate in SEO projects.

• 3-5 years of relevant working experience in the field of Analysis, Statistics, e-Commerce or Performance Marketing
• Bachelors degree preferably in Marketing, Economics, Engineering, Mathematics, or Statistics.
• Masters Degree or MBA is a plus.
• Deep knowledge and hands-on experience on Google AdWords, Facebook Advertising, Google Display Network, Retargeting, Google Analytics or Adobe Analytics (Site Catalyst).
• Strong analytical skills are a requirement.
• Google AdWords Certifications are a requirement.
• Ability to read and evaluate performance indicators and translate them into actionable strategies and reports.
• Ability to adopt new technological platforms and maximize them for optimization.
• Multi-tasker with sense of ownership.
• Attention to detail.
• Ability to understand clients’ business needs and translate them into actionable performance strategy.
• Fluent in Greek, English
• Proficiency in Excel