About the role
We’re looking for a new member to our team with a unique blend of creative vision and business sense. A Digital Creative Director. You will lead the creative strategy for our clients and our team, guiding the marketing and promotional efforts that bring client products and services to market. Challenged to both inspire and brainstorm fresh ideas, manage deliverables, and captivate the target market, you understand what people want and know how to provoke engagement and action. Leading a team of thinkers and doers, the right creative director will bring a mix of marketing expertise and business understanding to the position, promoting our company and that of our valued clients.We’re looking for an experienced manager of people, someone that can inspire others, taking our creative to a new level as we continue to grow.
The ideal candidate will have a natural eye for design and a drive to inspire dynamic ideas that connect with all types of audiences.
Objectives of this role
- Build, lead, and review work of the creative team in the production of all digital marketing collateral, web and sometimes print
- Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
- Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies
- Analyze brand tracking, market trends, consumer need, and the competitive landscape
- Meet budget standards by forecasting and managing expenses Daily and Monthly
Responsibilities
- Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables
- Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments
- Communicate suggested strategies with our clients and ensure our deliverables are on-brand and well conveyed
- Conduct brainstorming sessions with the creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner
- Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges
- Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences
- Present, or oversee presentation of final concepts, and obtain approvals for deliverables