Ikos Resorts is a chain of 5* luxury all-inclusive resorts across the Mediterranean that combines five-star service with the ease and comfort of luxury all-inclusive. Ikos Resorts offer an unforgettable stay with distinctive touches such as Michelin-starred menus, signature cocktails by top mixologists and kids clubs-all included. A career at Ikos Resorts means being part of an ever-growing, dynamic team. Every one of our employees plays a vital role in the running of our operations, receiving extensive training and numerous career development opportunities. We cultivate a culture of excellence in which people enjoy working together and share our passion for creating a unique holiday experience for our guests.
Working at Ikos Resorts means you are communicative, team player and eager to develop within the Tourism & Hospitality Industry!
Check our open position and apply now:
Loyalty Marketing Manager (Ref: IR/LMM019)
Job Information
Office Location: Thessaloniki/Athens, Greece
Department: Sales & Marketing
Contract: Full Time / Permanent
Position Ref. Code: IR/LMM019
Your main responsibilities
- Manage daily tasks of the Loyalty & Referrals Program and verify that all related procedures, data entry and routines are properly working across all teams and external partners
- Support and execute a long-term strategy for customer loyalty, improving customer retention metrics, optimizing engagement/retainment costs and improving guests’ lifetime value (repeaters)
- Build key regional marketing trade partnerships/ sponsorships (e.g. airlines, private banking, private schools, HNWI clubs, etc.), with the introduction and support of local PR agencies, Sales and Marketing Team to raise awareness for our brands globally and attract a new customer base across our main feeder markets and emerging ones
- Keep the Loyalty & Referrals marketing budget updated and understand customer financials to build cost effective programs
- Work closely with the analytics team to define Loyalty KPIs and measure customer segment performance
- Collaborate with the appointed agencies to create the suite of assets required for Loyalty campaigns
- Research and recommend new strategic Loyalty & Referrals opportunities and have a test and learn approach to new digital marketing initiatives
- Develop and implement the customers growth & retention strategy involving the cross selling and upselling of additional revenues
- Responsible to ensure the recognition and engagement of our valuable guests, through delivery of the highest quality member stay experience coordinating all aspects of members’ journey