Company based in Thessaloniki Greece in the field of retail and wholesale trade is looking for a qualified and experienced Chief Marketing Manager for its senior position tojoin, lead and transform our marketing department. He / She will serve as a key leader within the marketing team,working directly with the CEO to articulate,craft and drive the brand strategies and marketing programs for the brand and product portfolio. S/he will lead a team of strategists and marketers focused on driving consumer engagement across all commercial channels, including ecommerce, direct-to-consumer, and wholesale. She / he will be called to implement marketing strategies in our multichannel environment.
The Ideal Candidate for the Position Should
• Design, build and maintain our marketing plan
• Apply all the digital and mobile marketing strategies
• Manage and improve online content, considering SEO and Google Analytics
• Measure ROI and KPIs and prepare budget
• Conduct weekly and monthly reports on sales and web analytics
• Monitor closely the competition
• Brainstorm new and creative growth strategy
• Monitor site performances and propose continuous improvements along key metrics such as traffic, customer acquisition & retention, conversion, order value, returns and cancellations.
• Coordinate the weekly and seasonal product upload schedule ensuring that all products are correctly displayed onsite.
• Work effectively with key website 3rd party partnerships
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute, and measure experiments and conversion tests
• Collaborate with agencies and other vendor partners