Job Description
Infinity Suites & Dana Villas is looking to recruit a Marketing Manager in Santorini.
The role includes a multichannel approach as the candidate will work with a variety of digital tools, such as Google AdWords, Facebook Ads Manager, Email Marketing Platforms, Affiliate Networks and Google Analytics on a daily basis. He / she would also provide consultation and guidance to the other departments (Reservations, HR, Accounting, Wedding & Events, F&B and Spa department), aiming to further expand and develop their business and their revenues.
Responsibilities
• Day-to-Day Delivery / Digital Marketing Actions
• Build AdWords and Social Campaigns (Facebook, Instagram) from scratch based on client’s goals
• Set up remarketing lists & guidance for correct implementation of tracking tags.
• Design, implement and report clients Search Engine Optimizations plan
• Plan and execute clients email marketing campaigns
• Perform monthly reports to evaluate the performance in terms of revenue growth for both the customer and the company
• Perform keyword research and optimization to increase account’s performance
• Setting goals and adjusting performance measuring around these goals
• Participating in budgeting of digital campaigns
• Implement cross-channel performance marketing strategy to increase conversions for client’s account while improving ROI.
• Monitor closely competition and market landscape to identify opportunities
• Discover new tools, develop new methods and processes that will further optimize service delivery process and increase customer satisfaction.