Loyalty Marketing Manager (Ref: SR/LMM019)

Sani Resort is a world class holiday destination including five multiple-awarded 5* hotels and a private marina each one with its own unique character. Sani Resort is one of the most popular and luxurious yet intimate resorts in the Mediterranean awarded by guests and leading travel organizations for its excellent hospitality, variety of culinary choices and flawless guest service. A career at Sani Resort means being part of an ever-growing, dynamic team. Every one of our employees plays a vital role in the running of our operations, receiving extensive training and numerous career development opportunities. We cultivate a culture of excellence in which people enjoy working together sharing our passion for creating a unique holiday experience for our guests.

Working at Sani Resort means you are communicative, team player and eager to develop within the Tourism & Hospitality Industry!

Check our open position and apply now: Loyalty Marketing Manager (Ref: SR/LMM019)

Job Information
Office Location: Athens, Thessaloniki
Department: Sales & Marketing
Contract: Full Time / Permanent
Position Ref. Code: SR/LMM019

Your main responsibilities

• Manage daily tasks of the Loyalty & Referrals Program and verify that all related procedures, data entry and routines are properly working across all teams and external partners
• Support and execute a long-term strategy for customer loyalty, improving customer retention metrics, optimizing engagement/retainment costs and improving guests’ lifetime value (repeaters)
• Build key regional marketing trade partnerships/ sponsorships (e.g. airlines, private banking, private schools, HNWI clubs, etc.), with the introduction and support of local PR agencies, Sales and Marketing Team to raise awareness for our brands globally and attract a new customer base across our main feeder markets and emerging ones
• Keep the Loyalty & Referrals marketing budget updated and understand customer financials to build cost effective programs
• Work closely with the analytics team to define Loyalty KPIs and measure customer segment performance
• Collaborate with the appointed agencies to create the suite of assets required for Loyalty campaigns
• Research and recommend new strategic Loyalty & Referrals opportunities and have a test and learn approach to new digital marketing initiatives
• Develop and implement the customers growth & retention strategy involving the cross selling and upselling of additional revenues
• Responsible to ensure the recognition and engagement of our valuable guests, through delivery of the highest quality member stay experience coordinating all aspects of members’ journey

Your main qualifications/skills

• BSc/MSc in Business or Marketing
• Excellent command of Excel and Office Suite
• Good command of Microsoft Dynamics and/or Opera will be would be a plus
• CRM and/or Loyalty marketing experience
• Experience with digital deployment of Loyalty programs
• Well versed in CRM and Loyalty Marketing lexicon and KPIs
• Adaptable, analytical thinker who can work both strategically as well as on a hands-on/executional Capacity
• Innovative thinker who looks beyond immediate competitive set for inspiration and ideas
• Creative and empathetic thinker; you care deeply about our guests’ and can build precise targeting as well as delightful, on-brand experiences
• Passion for data-driven marketing and building programs that drive incremental results

What we offer

• Competitive remuneration package in a dynamic and highly professional working environment
• Continuous training
• Hospitality benefits when travelling/visiting Sani/Ikos Group resorts (meals, transportation)
• Career development opportunities in one of the world’s top awarded and developing companies