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24/03/2020

CRM Marketing Manager (Ref: IR/CMM019)

Marketing - Διαφήμιση - Επικοινωνία

Πόλη ΘΕΣΣΑΛΟΝΙΚΗ
Απασχόληση Πλήρης απασχόληση
Επίπεδο Σπουδών Τεχνολογικό Εκπαιδευτικό Ίδρυμα (ΤΕΙ)

Περιγραφή

Ikos Resorts is a chain of 5* luxury all-inclusive resorts across the Mediterranean that combines five-star service with the ease and comfort of luxury all-inclusive. Ikos Resorts offer an unforgettable stay with distinctive touches such as Michelin-starred menus, signature cocktails by top mixologists and kids clubs-all included. A career at Ikos Resorts means being part of an ever-growing, dynamic team. Every one of our employees plays a vital role in the running of our operations, receiving extensive training and numerous career development opportunities. We cultivate a culture of excellence in which people enjoy working together and share our passion for creating a unique holiday experience for our guests .

Working at Ikos Resorts means you are communicative, team player and eager to develop within the Tourism & Hospitality Industry!
Check our open position and apply now:
CRM Marketing Manager (Ref: IR/CMM019)

Job Information
Office Location: Thessaloniki/Athens, Greece
Department: Sales & Marketing
Contract: Full Time / Permanent
Position Ref. Code: IR/CMM019

Your main responsibilities
  • Manage daily tasks of the digital eco-system CRM and verify that all related procedures, data entry and routines are properly working across all teams
  • Work with Loyalty Marketing Manager and R&D Marketing Manager to bring new campaigns and programs to life on the CRM
  • Run related scheduled reporting on KPIs to measure campaign and channel effectiveness as well as channel performances aimed to better guest communications and conversations
  • Provide analysis for overall Marketing & CRM strategies and objectives
  • Conduct post-CRM campaign evaluation, review and provide constructive feedback for the continuous improvement on CRM strategies
  • Ensure constant evaluation of CRM for opportunities to improve and meet business objectives, ensuring a ROI-focused approach
  • Build and own all email customer journeys, including onboarding, triggered and transaction emails
  • Support CRM users by providing coaching and resolve any issue that may occurs to CRM projects
  • Develop and execute presentations, analytics and reports of activity in a timely manner
  • Ensure stringent data protection policies and procedures are adhered and be responsible of data catching when working with sensitive data
  • Establish a data acquisition framework across channels and touchpoints

Απαραίτητα Προσόντα

Your main qualifications/skills

  • BSc/MSc in Business or Marketing
  • Hands-on experience of managing CRM programs
  • Experience of leveraging a complex marketing automation/CRM system and excellent command of Excel
  • Good command of Microsoft Dynamics and/or Opera will be considered a plus
  • Deep knowledge in customer segmentation and list management
  • Creative and empathetic thinker; you care deeply about our guests’ and can build precise targeting as well as delightful, on-brand experiences
  • Passion for data-driven marketing and building programs that drive incremental results
  • Excellent analytical and quantitative skills
  • Experience in lifecycle CVM marketing with knowledge and experience of campaign design and testing
  • Able to think both creatively and analytically to deliver compelling campaigns
  • Highly customer focused with ability to pull together complex customer journeys to ensure the best experience is delivered to our guests

Παροχές

What we offer
  • Competitive remuneration package in a dynamic and highly professional working environment
  • Continuous training
  • Hospitality benefits when travelling/visiting Sani/Ikos Group resorts (meals, transportation)
  • Career development opportunities in one of the world’s top awarded and developing companies
If this looks like the right job for you, send your CV and join our growing team!