ICAP Executive Search & Selection is one of the premium consultancies and part of
ICAP People & Employment Solutions, the largest HR Services Provider in Greece and Cyprus. With more than 50 years of experience, we specialize in assessing and recruiting Senior to Middle Level Executives across all sectors.
ICAP Executive Search & Selection, on behalf of its client,
leading Greek company in the Food Industry, is looking for a
highly experienced Marketing Manager.Marketing Manager / Food Industry (6419/MMF/ESS/GR)Main Tasks:
- Design and execute brand strategy and marketing plan based on company goals and priorities
- Develop and execute launch and re-launch plans as applicable
- Build the customer and channel strategies, defining channel drivers, issues, and opportunities
- Plan, execute and follow-up trade fairs, events & conferences
- Work with the sales teams to deliver activation plans efficiency
- Manage total trade investments and hold the budget for areas of responsibility
- Control brand expenditure vs. budget, adjusting in response to market conditions and overall company performance/priorities
- Act as an interface and coordinate necessary activities between supply chain and sales departments to ensure effective execution of the brand plans
- Collaborate with the regional teams on market trends and know-how
- Identify and evaluate new business opportunities – liaising with local and international stakeholders - based on a thorough analysis of marketplace, competition, category performance