ICAP Executive Search & Selection is one of the premium consultancies and part of ICAP, the largest HR Services Provider in Greece and Cyprus. With more than 45 years of experience, we specialize in assessing and recruiting Senior to Middle Level Executives across all sectors.
ICAP Executive Search & Selection on behalf of its client, a Group of Companies, proven pioneer and leader in the oil products industry is looking to recruit an E-Marketing Executive to assist in the planning, execution and optimization of the online marketing efforts as a member of the super dynamic E-Commerce Team.
E-Marketing Executive (Ref. Code 5561/EME/ESS/GR)
Responsibilities:
- Designs and implements marketing initiatives for E-commerce to achieve awareness of the e-shop & mobile app, increase number of visits and attract new online customers as planned
- Proposes omnichannel initiatives to senior management to attract offline customer base to e-shop & mobile app platforms
- Monitors web analytics (KPIs) & keyword analysis to propose on a frequent basis (weekly, monthly) specific ways to increase e-shop traffic
- Handles marketing content by:
- identifying new content and product opportunities
- preparing relevant attractive scripts and relevant presentation of all the products
- exploring ways to repurpose existing content throughout the site
- implementing changes to the site's layout and content based on website analytics and usability testing (in cooperation with the IT team)
- Works on platforms in cooperation with external partners on implementing SEO/SEM strategy, Affiliate marketing, CRM initiatives, Social Media
- Handles the onboarding of new partners, co-operations
- Communicates with the Retail Marketing team regarding digital campaign needs
- Consistently updates broader teams and senior management on the roles and expected outcomes of each marketing channel and how efforts drive new/repeat customers, higher conversion and revenue
- Handles approved marketing budget to optimize cost per action