Infinity Suites & Dana Villas
is looking to recruit a Content Marketing Specialist
located in Santorini.
The role includes a multichannel approach as the candidate will work with a variety of digital tools, such as Google AdWords, Social Media Ads Manager, Email Marketing Platforms, Affiliate Networks and Google Analytics on a daily basis. He / she would also contribute into consultation and guidance to the rest of the departments (Reservations, HR, Accounting, Wedding & Events, F&B and Spa), aiming to further expand and develop their business and their revenues.
Responsibilities
- Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials, and similar platforms.
- Conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings.
- Using social media to engage consumers, respond to messages, and to promote company initiatives.
- Monitoring all OTA's & Review Platforms contenct for company's better exposure to the public audience , as well as, responding to all questions and reviews after consulting with other departments
- Monitoring social media and company website metrics.
- Build AdWords and Social Campaigns (Facebook, Instagram) from scratch based on client’s goals
- Set up remarketing lists & guidance for correct implementation of tracking tags.
- Design, implement and report clients Search Engine Optimizations plan
- Plan and execute clients email marketing campaign
- Perform monthly reports to evaluate the performance in terms of revenue growth for both the customer and the company
- Monitor closely competition and market landscape to identify opportunities
- Discover new tools, develop new methods and processes that will further optimize service delivery process and increase customer satisfaction.